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In this richly illustrated book, Kathleen L. Endres examines the lives of women working in the rubber industry during World War II. Women who entered the industrial workplace during the war were popularized by Rosie the Riveter, a cultural icon that is perhaps one of the most enduring images of women's mobilization on the American home front. Posters, magazine covers, popular music, and advertisements all romanticized the vision of patriotic women entering the factory and picking up "where the men left off". Endres points out that women were not new to the factories of Akron. Years before the war, many women had been balancing their home lives with working in these factories. And while the war did offer new opportunities to such groups as African Americans, women had been present in the rubber industry for decades, relegated to the lower paid "less skilled" jobs, which often required more manual dexterity than the jobs left for the "skilled" labor of men. Drawing upon heretofore unavailable archival materials and oral histories, Rosie the Rubber Worker offers readers a personal as well as scholarly account of the era and highlights the important role many women played in wartime production and how their work affected their lives during the war and after.

Work at home parent - A work at home parent is an entrepreneur who 1) works from home and 2) integrates parenting into with business activities.

BtoB Magazine - BtoB Magazine is a monthly New York based marketing and advertising magazine published by Crain Communications, Inc. Intended for an audience of business-to-business marketers, the publication provides news, analysis and strategies that cover all aspects of the discipline including e-mail marketing, direct marketing, vertical marketing, search marketing, CRM, online advertising, and advertising agencies.

Editor and Publisher Magazine - Editor and Publisher Magazine, with business and editorial offices located in New York City, calls itself "America's Oldest Journal Covering the Newspaper Industry" and describes itself on its website as "the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates."

Out-of-home advertising - Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that tries to reach the consumer while he or she is not at home. In negative terms: it is neither broadcast, nor print, nor internet advertising.

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Advertising Home Business Magazine Work - Advertising Home Business Magazine Work Rosie the Rubber Worker: Women Workers in Akron's Rubber Factories During World War II by Kathleen L. Endres, In this richly illustrated book, Kathleen L. Endres examines the lives of women working in the rubber industry during World War II. Women who entered the industrial workplace during the war were popularized by Rosie the Riveter, a cultural icon that is perhaps one of the most enduring images of women's mobilization on the American home ...

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